Friday, November 13, 2009

ImageMe helping to restore vision

I am excited to announce that ImageMe has become an official partner of The Fred Hollows Foundation.

The Fred Hollows Foundation is carrying on the work of pioneering Kiwi eye doctor Fred Hollows. It's a Kiwi not-for-profit organisation dedicated to restoring sight and reducing avoidable blindness in the Pacific, Papua New Guinea and Timor-Leste.

Personally, I was shocked and saddened to find out that 80% of blindness in the world is treatable - in other words, 80% of the people who are blind in the world are actually blinded by poverty. Helping to restore a person's sight through a simple operation is truly a miracle - it brings amazing joy and improved quality of life not only to the person, but also their family and even their village. Here is a wonderful Campbell Live clip showing a grandmother in Fiji, Deonisia, seeing her children and grandchildren again after 9 years of blindness.

Here at ImageMe we will be donating $25 to The Fred Hollows Foundation for every family portrait session we do. $25 helps fund a simple cataract operation, such as Deonisia had. We will also be collecting donations at our monthly Photo Frenzy events - we will tell you more about the Frenzies soon!

Lisa and Megan with Pam Williams-Jones, the Hollows NZ’s Marketing and Fundraising Director.

No comments: